Can-Am, Sea-Doo Dealers Take Top BRP Honors for 2026

If you shop Can-Am or Sea-Doo, the dealers BRP just singled out are the ones its own network rates highest for sales and service. BRP handed out its North American Dealer of the Year awards during Club BRP 2027, the company's annual dealer event held Aug. 17–19 in Orlando, Florida.

Who Won

More than 4,400 participants from over 1,200 dealerships across 90 countries attended in person and online. The awards covered Can-Am ATV and SSV, Can-Am 3-Wheel Vehicle, and Sea-Doo PWC and Pontoon categories.

For 2026, Can-Am ATV and SSV honors went to Half-Way Motors Power Sports in Thunder Bay, Ontario (Canada) and Lone Star Powersports in Abilene, Texas (U.S.). On the 3-Wheel side, André Hallé et Fils of Rimouski, Quebec and Brooks Powersports of Grantville, Pennsylvania took top spots. Sea-Doo PWC and Pontoon awards went to Lake Life Powersports in Lac du Bonnet, Manitoba and Dee's Marine in Clinton Township, Michigan.

BRP also rolled out a new award for Parts, Accessories and Apparel (PA&A). Groupe Contant Repentigny (Quebec) and SK Northwest of Portland, Oregon won the Can-Am ATV and SSV PA&A category, while Bay Marine (Ontario) and Mies Outland of Watkins, Minnesota took the Sea-Doo PA&A honors.

"We created this award to recognize dealers who deliver outstanding results across Parts, Accessories and Apparel while helping customers get the most out of their ownership experience," said Michael Long, BRP's vice president and general manager for PA&A, Global.

SK Northwest General Manager Shawn Karambelas said the recognition reflects how central PA&A is to the dealership's customer relationships. "We're incredibly proud to receive BRP's first PA&A Dealer of the Year award," Karambelas said. "For our team, Parts, Accessories and Apparel are an important part of helping customers get the most out of the vehicles they buy."

A further 61 awards went to dealers and distributors in EMEA, Latin America and Asia-Pacific.

What's Coming in 2027

The event doubled as BRP's global product launch. On the off-road side, Can-Am announced the Defender XU, a redesigned Defender HD10, the Outlander X MR MAX, and new trail packages for the Maverick Sport and Maverick Trail. The Ryker lineup gets updates too.

BRP confirmed it plans major off-road announcements every six months for the next four years, so expect a steady drip of new machines to keep an eye on.