RealTruck and Rack Attack Announce “Store-in-Store” Retail Partnership

RealTruck.com and Rack Attack have struck a unique partnership that will see a stronger presence of RealTruck merchandise throughout 45 Rack Attack retail store locations in North America. What is being called “store-in-store” displays will give customers a micro presentation of RealTruck products at the leading vehicle rack retailer.

The first in-store shop opened at Rack Attack’s Orange County store in Tustin, California, in October 2025. Since then, all 31 other U.S. locations have been opened with the latest integration at Rack Attack’s Minneapolis store in May 2026. As of today, five additional official RealTruck “store-in-store” retail shops have opened in Canadian Rack Attack locations (Ottawa, Calgary South, Calgary North, Coquitlam and Vancouver). All 14 Canadian Rack Attack locations will have official RealTruck “store-in-store” retail shops installed by the end of next month (July 2026).

A Word from RealTruck on their Partnership with Rack Attack

Ann Arbor, Michigan - June, 2026 - RealTruck, America's leading truck accessory brand, announced a partnership with Rack Attack, North America's premier retailer of vehicle rack solutions. The partnership will see official RealTruck ‘store-in-store’ retail shops installed in all 45 Rack Attack locations across North America.

“This partnership represents an exciting new chapter for RealTruck, allowing us to showcase our industry-leading truck accessories in an exclusive consumer experience inside Rack Attack’s retail locations,” said Travis Shirley, Senior Vice President of Sales at RealTruck. “We applaud Rack Attack’s forward thinking and innovative approach to make it easier than ever for truck owners to explore, shop, and get their hands-on RealTruck products that help transform their vehicles to fit their lifestyles.”

“The launch of official RealTruck store-in-store retail shops within our Rack Attack locations will elevate our partnership and create the ultimate customer experience. Together, we are offering truck owners and outdoor enthusiasts the greatest choice of products, combined with the best service across all our markets in North America,” says Alexander Welbers, CEO, Rack Attack.

Before Hitting the Trail

These unique retail displays that have popped up throughout Rack Attack stores will also feature a RealTruck Builder platform. This will allow customers to visualize and build their dream truck in an interactive and 3D way. This also will better guarantee a proper fit before committing to a purchase of accessories like truck bed covers, steps, swing cases, Husky Liners® floor and cargo liners, and a lot more offered by both Rack Attack and RealTruck.

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