2026 SEMA Show Registration Opens With New Powersports Section

Registration is now open for the 2026 SEMA Show, and for the first time the event will include a dedicated powersports section built around motorcycles, side-by-sides, and adventure lifestyle products. The show runs Nov. 3-6 in Las Vegas.

The new area, called the Powersports/Side-by-Side/Lifestyle section, puts SxS machines, motorcycles, and dirt bikes alongside trucks and off-road products. SEMA says the layout reflects how riders actually use their vehicles, mixing powersports gear with the automotive aftermarket categories that go with it. For side-by-side owners who tow, wrench, and accessorize their rigs, that means parts, machines, and related gear will sit in one place rather than being scattered across the floor.

The section will be located in the West Hall, which SEMA points out has direct access to adjacent parking lots. That access opens the door for outdoor demonstrations and vehicle activations, so attendees may get a chance to see machines run rather than just look at them on a static display.

According to SEMA, the 2026 show floor will feature motorcycles and dirt bikes, side-by-sides, trailers and tow vehicles, and adventure lifestyle gear and accessories. The goal is to give attendees a single destination to find new products, meet manufacturers and suppliers, and connect with businesses that serve the growing powersports and recreational vehicle market.

The push into powersports also reaches the SEMA Battle of the Builders competition. For 2026, the contest is adding motorcycles through a new event called the SEMA BOTB: Bike Builder Shootout. That competition will recognize the top three bike builders and name an overall motorcycle champion.

Beyond the show floor, SEMA is offering education sessions that cover emerging trends, technical advancements, workforce development, and business growth strategies. Those sessions are aimed at shops and businesses in the industry rather than casual attendees, but they signal how seriously SEMA is treating the powersports crowd.

For riders and shop owners in the ATV, UTV, and side-by-side world, the change matters because SEMA has long been the biggest stage in the automotive aftermarket. Getting a formal spot on that floor gives side-by-side builders, parts makers, and accessory brands a larger audience and puts them next to the truck and off-road companies that many riders already do business with.

The 2026 SEMA Show is set for Nov. 3-6 in Las Vegas, and registration is open now for anyone in the trade who wants to attend.