Can-Am Maverick R and Outlander Pro Win Red Dot Design Awards
BRP, known fondly in the ATV.com community as Can-Am's parent company, has been recognized with six design awards across the company. Two of these are of particular interest, with both the 2024 Can-Am Maverick Pro R and Outlander Pro being handed Red Dot Design Awards. Red Dot's mission is “In search of good design” and BRP seems to have hit the nail on the head.
It takes a lot for an ATV to bring new and fresh elements to the world of four-wheelers, but Can-Am aimed to do so with easy-to-remove body panels on the Outlander Pro. This work-and-play quad has Can-Am's perpetually fantastic Rotrax engine, with flexibility and comfort standing as top priorities. Here's what Red Dot's Jury had to say about it: "The Can-Am Outlander Pro impresses as a flexible work vehicle with a powerful and durable design." We don't disagree.
Meanwhile, the company's Maverick R was recognized for factors like its high-clearance knuckle design, 10.25-inch touchscreen, and contemporary interior design. This is the top-dog performance trim and it looks and feels liek it in every regard. The Red Dot Design Award Jury said of it that "The Can-Am Maverick R combines a distinctive and functionally optimised design with a driver-centred cockpit layout for a safer driving experience."
BRP landed four other Red Dot design awards for the Advex Helmet, Lynx Adventure Electric snowmobile, and Sea-Doo Spark, with the Spark also winning and iF Design Award. Congratulations to those who deservingly helped with these accomplishments.
Ross hosts The Off the Road Again Podcast. He has been in the off-road world since he was a kid riding in the back of his dad’s YJ Wrangler. He works in marketing by day and in his free time contributes to Hooniverse, AutoGuide, and ATV.com, and in the past has contributed to UTV Driver, ATV Rider, and Everyday Driver. Ross drives a 2018 Lexus GX460 that is an ongoing build project featured on multiple websites and the podcast and spends his free time working on and riding ATVs.
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