Sell Your SxS The Smart Way - With DirtHammer

There are many reasons why you may come to a point where you need to sell your Side-by-Side. Maybe you just don’t have time to ride as much anymore. Perhaps you really want to upgrade to a newer or bigger machine. There are many great reasons to list your ride, but how do you sell it fast while still getting the best return on your investment? That’s where the team at DirtHammer comes in.

Why list with DirtHammer? The answer is simple - integrity. If you’ve had any interactions on Facebook Marketplace, Craigslist, or even eBay lately, you know that there can be some fishy stuff going down. Fraudulent listings, sketchy buyers, and more have made it a daunting place to try to sell your stuff, and everyone is trying to lowball you. And don’t even get us started on the number of times you’ll get offers to trade your item for something nobody wants.

The Side-by-Side industry has seen massive growth, with 570,000 new unit sales in 2024. Each year, new machines with higher capabilities and matching price tags hit the scene. Statistically speaking, if you own a SxS, you will sell it to buy a new unit every two years. The need for a dedicated SxS sales platform existed and that how DirtHammer came to be.

Hammer Time

DirtHammer is the premiere online SxS auction house that lists your machine with detailed, honest descriptions written by industry experts. The listing will have professional-level photography and detailed walk-around videos, all of which help you get the best price, or make the best purchase. The site is secure and uses tools designed to make every transaction safe, simple, and transparent. Every buyer and seller is verified and legitimate, so you won’t get flooded with scam offers and “tire kickers.”

DirtHammer was started by automotive and powersport journalists Zach Bowman, Sam Smith, and Colin Comer. They have backing from off-road enthusiasts and motorsports legends. These backers include racer and businessman Boris Said, NASCAR Cup Series Champion Austin Cindric, former president of Penske Racing Tim Cindric, and others. These names packs lot of experience between them, which all combines to help you sell your ride.

How It Works

Unlike some sites where there is a big commission placed on the seller, DirtHammer splits its commission between the buyers and sellers. Each party pays just 4.5 percent of the final sale price. There is a listing fee, and for the first 90 days, sellers can list with DirtHammer for just $49. DirtHammer offers an optional full media package with professional photography and videography. See the DirtHammer website for more details on package options. You also have a “Drop the Hammer” price option you can set. This lets serious buyers either bid in an auction format or purchase your vehicle immediately with the click of a button.

To help the sellers and buyers alike, there is an extensive buyer’s guide library with useful information on the machines as well as usage tips and techniques. This helps build excitement for the sale and helps drive more buyers to the purchase. Users can ask questions about specific auctions or comment with other bidders. There are post-auction tools like escrow services and fully insured shipping options, too. These tools exist to help both the buyer and the seller.

Grand Opening!

To celebrate the first 30 days of auctions, DirtHammer is running an exciting launch promotion with prizes and discounts worth more than $1,000 included with each vehicle purchase. Through the first month, buyers who successfully win an auction will also receive a certificate for a free OPTIMA Orangetop lithium powersports battery, plus two Rugged Radios GRM2 handheld radios, a vehicle-specific multifunction tailgate light from Ravek, and an Adam’s Off Road Kit from Adam’s Polishes. Buyers and sellers also both receive discounts from Cardo Systems and B.F. Goodrich Tires.

Ready to supercharge the sale of your SxS? Contact DirtHammer at rigs@dirthammer.com, and Drop the Hammer today!

NOTE: This is sponsored content produced in partnership with DirtHammer